Your headline is the first place anyone can read anything you have written about yourself. Write to pull in the reader to want to read you entire profile. That is the objective of the headline.
Use the headline to illustrate your particular areas of expertise or to brand yourself. LinkedIn allows 122 characters for the headline. Use as many, or as few, as you need to express your brand and induce people to view your profile.
When completing the Experience section, click in the Company box, then start typing the company name. A popup displays possible selections. Always select a company name from the popup. Selecting the name from the list increases the chance your profile will match a search. On the other hand, if you...
The default view of your profile shows only the first 2 lines of your Summary. So those 2 lines must make the reader want to click to read the whole Summary or view your entire Profile. Write about your biggest accomplishments, your biggest achievements, the most important outcomes you've achieved. ...
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