During the late 1980s, I was attending university and living on the beach in San Diego. My studies required me to spend a considerable amount of time on the beach (ahem!) and I started using a sunscreen product from Neutrogena. The sunscreen had the requisite SPF 30, but I liked it because
it had a great texture and felt good for my skin. To me, it seemed more like a skincare product than the typical sunscreen lotions and oils I used to use. It sold for around USD7.00 for a 30ml tube.
I remember once going to buy more but was unable to find it in the sunscreen section. However, I noticed a very similar-looking product in the cosmetic section. The similar product was being sold as a face cream, which also had SPF 30. The price was comparable to the other face creams around it, which was about three times as much as the price of the sunscreen product. Continue reading “A Critic of Marketing Repents”