Have you had this experience?

The experience section of your profile is the most like a resume or CV. The goal is to match in searches.

To match in more searches, use vendor names, equipment models, software titles, business processes, management theories, etc. Add anything which might be searched for on LinkedIn.

Use terms relevant to you, such as RAN Tower OSP NOC OMC NMC Core EPC Linux fiber mmWave. Use of acronyms is OTT in Telecoms, so there is no way for me to list them all.

Don’t bother listing your responsibilities, those can be guessed from your job title. Instead, list your contributions.

Write what you did, how you helped, what you accomplished, projects you completed. Try to anticipate the question “what impact did you have?” Write about what you did.

If can quantify the contributions, even better.

Leave me a comment about your experience.

I’ve written a book to help Telecom Pros have a better LinkedIn Profile. It’s called Create An Awesome LinkedIn Profile. Click the link to download a free chapter.

Create An Awesome LinkedIn Profile

👉 Follow me on LinkedIn, Russell Lundberg, for more updates, insights, tips, tricks, and tactics to love a career in Telecoms.

The goal of your profile summary is to be friendly, likable, and to empathize with your target audience

Write in a casual style, like chatting with a friend. Demonstrate your understanding of the challenges the reader confronts. Tell of your professional joy overcoming those challenges.

The summary has 3 key objectives

  1. Present yourself as someone the reader might enjoy working with
  2. Show your passion for solving the reader’s problems
  3. Get them to read your whole profile.

For the first, write as though you’re talking with a friend. Be warm and friendly. Avoid using jargon. Save the technical talk and acronyms for the Experience section. Use a story-telling style in the summary.

For the second, tell of your passion for #Telecoms from the reader’s perspective. Demonstrate your understanding of the challenges they face.

The last objective should be met if you’ve succeeded with the first two. Remember to focus on the perspective of your audience, and your passion for solving their troubles.

Writing the profile summary can be hard for Telecom Pros. Remember to write as though you were talking with a friend, and it should be OK.

Leave a comment with your own suggestions for the Summary.

I’ve written a book to help Telecom Pros have a better LinkedIn Profile. It’s called Create An Awesome LinkedIn Profile. Click the link to download a free chapter.

Create An Awesome LinkedIn Profile

👉 Follow me on LinkedIn, Russell Lundberg, for more updates, insights, tips, tricks, and tactics to love a career in Telecoms.

Your LinkedIn Profile will be ignored without this

A good headline compels you to read the article, right?

Similarly, your profile Headline should interest your target audience and make them want to read your entire profile.

Your target audience includes potential customers, employers, and business partners. People you might want to work with.

✅Your headline should say you matter to them.

✅Pique their interest.

✅Make it clear that you help.

The headline is included with your photo everywhere you appear on LinkedIn.

Don’t waste the opportunity. Write to attract your target customer and induce them to read your entire profile.

Express your personal brand. The possibilities are limited only by your own imagination and objectives.

Some include keywords to match searches. But the summary and experience sections allow more space for this.

Some use their job title. très gauche and unimaginative.

Some leave it blank. But don’t do that. You could at least display “This space for rent”.

The best use of the headline is to attract potential business partners.

What do you think? If the headline is boring, do you read the article?

Leave me a comment with your headline.

I’ve written a book to help Telecom Pros have a better LinkedIn Profile. It’s called Create An Awesome LinkedIn Profile. Click the link to download a free chapter.

Create An Awesome LinkedIn Profile

👉 Follow me on LinkedIn, Russell Lundberg, for more updates, insights, tips, tricks, and tactics to love a career in Telecoms.

Is your LinkedIn photo a “Do Not Enter” sign?

The photo you use on your profile either welcomes people to enter or hints they need not waste their time.

If you want your profile to be read, consider these tips for the photo:

✅A professional sitting is nice. A friend might also take a good-quality photo in a neutral indoor setting.

✅Dress like you would if you actually had the position you seek.

✅You only. No spouses, kids, pets, or props.

✅Focus close enough to look in your eye; not so close as to be creepy. Include your head and shoulders.

✅Smile, relax, look at the camera.

The photo should make you appear likable and professional.

Here are some things to avoid:
✅No kids, cats, or cantaloupes.
✅No hats, helmets, or headgear.
✅No spouses, dark glasses, props, or mood lighting.

Dress nicely, use good posture, smooth your hair, and smile.

LinkedIn is a site for professional networking. Consider that when you choose a photo for your profile.

Your objective for the photo is to look like someone other people would want to work with.

I can’t think of anything specific to Telecoms or Technology that applies to your photo. Can you? Leave me a comment if you can.

👉 Follow me on LinkedIn, Russell Lundberg, for more updates, insights, tips, tricks, and tactics to love a career in Telecoms.

What will you do for your career in 2019?

Normally at this time people reflect on the past and make plans for the coming year. One plan I hope you’ll adopt is to improve your LinkedIn profile to make it a great place for people to learn about your passion for #Telecoms.

Here are 4 simple tips to improve your profile. You can do these in only a few minutes, so there’s no reason not to.

✅Profile Picture. Upload a professional headshot photo, or a carefully chosen photo of you, looking friendly and professional.

✅Headline. Use this one-sentence statement to clearly define your passion and attract potential work partners.

✅Summary. Write in real, human terms what you’re passionate about, what gets you excited. Write from the perspective of your target audience (the people you want to work with or you want to hire you.) Write as though you were speaking one-on-one.

✅Work History or Experience. This part most resembles a CV. For each job, write about what you did, what you accomplished, how you made things better. Don’t worry about describing your responsibilities, they aren’t so important. Use keywords, vendor names, and equipment acronyms. These help your profile match in searches.

What will you do for your career, for yourself, in 2019? Leave a comment.

I’ve written a book to help Telecom Pros have a better LinkedIn Profile. It’s called Create An Awesome LinkedIn Profile. Click the link to download a free chapter.

Create An Awesome LinkedIn Profile

👉Follow me on LinkedIn, Russell Lundberg, for more updates, insights, tips, tricks, and tactics to love a career in Telecoms.