Have you had this experience?

The experience section of your profile is the most like a resume or CV. The goal is to match in searches.

To match in more searches, use vendor names, equipment models, software titles, business processes, management theories, etc. Add anything which might be searched for on LinkedIn.

Use terms relevant to you, such as RAN Tower OSP NOC OMC NMC Core EPC Linux fiber mmWave. Use of acronyms is OTT in Telecoms, so there is no way for me to list them all.

Don’t bother listing your responsibilities, those can be guessed from your job title. Instead, list your contributions.

Write what you did, how you helped, what you accomplished, projects you completed. Try to anticipate the question “what impact did you have?” Write about what you did.

If can quantify the contributions, even better.

Leave me a comment about your experience.

I’ve written a book to help Telecom Pros have a better LinkedIn Profile. It’s called Create An Awesome LinkedIn Profile. Click the link to download a free chapter.

Create An Awesome LinkedIn Profile

👉 Follow me on LinkedIn, Russell Lundberg, for more updates, insights, tips, tricks, and tactics to love a career in Telecoms.

The goal of your profile summary is to be friendly, likable, and to empathize with your target audience

Write in a casual style, like chatting with a friend. Demonstrate your understanding of the challenges the reader confronts. Tell of your professional joy overcoming those challenges.

The summary has 3 key objectives

  1. Present yourself as someone the reader might enjoy working with
  2. Show your passion for solving the reader’s problems
  3. Get them to read your whole profile.

For the first, write as though you’re talking with a friend. Be warm and friendly. Avoid using jargon. Save the technical talk and acronyms for the Experience section. Use a story-telling style in the summary.

For the second, tell of your passion for #Telecoms from the reader’s perspective. Demonstrate your understanding of the challenges they face.

The last objective should be met if you’ve succeeded with the first two. Remember to focus on the perspective of your audience, and your passion for solving their troubles.

Writing the profile summary can be hard for Telecom Pros. Remember to write as though you were talking with a friend, and it should be OK.

Leave a comment with your own suggestions for the Summary.

I’ve written a book to help Telecom Pros have a better LinkedIn Profile. It’s called Create An Awesome LinkedIn Profile. Click the link to download a free chapter.

Create An Awesome LinkedIn Profile

👉 Follow me on LinkedIn, Russell Lundberg, for more updates, insights, tips, tricks, and tactics to love a career in Telecoms.

Your LinkedIn Profile will be ignored without this

A good headline compels you to read the article, right?

Similarly, your profile Headline should interest your target audience and make them want to read your entire profile.

Your target audience includes potential customers, employers, and business partners. People you might want to work with.

✅Your headline should say you matter to them.

✅Pique their interest.

✅Make it clear that you help.

The headline is included with your photo everywhere you appear on LinkedIn.

Don’t waste the opportunity. Write to attract your target customer and induce them to read your entire profile.

Express your personal brand. The possibilities are limited only by your own imagination and objectives.

Some include keywords to match searches. But the summary and experience sections allow more space for this.

Some use their job title. très gauche and unimaginative.

Some leave it blank. But don’t do that. You could at least display “This space for rent”.

The best use of the headline is to attract potential business partners.

What do you think? If the headline is boring, do you read the article?

Leave me a comment with your headline.

I’ve written a book to help Telecom Pros have a better LinkedIn Profile. It’s called Create An Awesome LinkedIn Profile. Click the link to download a free chapter.

Create An Awesome LinkedIn Profile

👉 Follow me on LinkedIn, Russell Lundberg, for more updates, insights, tips, tricks, and tactics to love a career in Telecoms.

Is your LinkedIn photo a “Do Not Enter” sign?

The photo you use on your profile either welcomes people to enter or hints they need not waste their time.

If you want your profile to be read, consider these tips for the photo:

✅A professional sitting is nice. A friend might also take a good-quality photo in a neutral indoor setting.

✅Dress like you would if you actually had the position you seek.

✅You only. No spouses, kids, pets, or props.

✅Focus close enough to look in your eye; not so close as to be creepy. Include your head and shoulders.

✅Smile, relax, look at the camera.

The photo should make you appear likable and professional.

Here are some things to avoid:
✅No kids, cats, or cantaloupes.
✅No hats, helmets, or headgear.
✅No spouses, dark glasses, props, or mood lighting.

Dress nicely, use good posture, smooth your hair, and smile.

LinkedIn is a site for professional networking. Consider that when you choose a photo for your profile.

Your objective for the photo is to look like someone other people would want to work with.

I can’t think of anything specific to Telecoms or Technology that applies to your photo. Can you? Leave me a comment if you can.

👉 Follow me on LinkedIn, Russell Lundberg, for more updates, insights, tips, tricks, and tactics to love a career in Telecoms.

What will you do for your career in 2019?

Normally at this time people reflect on the past and make plans for the coming year. One plan I hope you’ll adopt is to improve your LinkedIn profile to make it a great place for people to learn about your passion for #Telecoms.

Here are 4 simple tips to improve your profile. You can do these in only a few minutes, so there’s no reason not to.

✅Profile Picture. Upload a professional headshot photo, or a carefully chosen photo of you, looking friendly and professional.

✅Headline. Use this one-sentence statement to clearly define your passion and attract potential work partners.

✅Summary. Write in real, human terms what you’re passionate about, what gets you excited. Write from the perspective of your target audience (the people you want to work with or you want to hire you.) Write as though you were speaking one-on-one.

✅Work History or Experience. This part most resembles a CV. For each job, write about what you did, what you accomplished, how you made things better. Don’t worry about describing your responsibilities, they aren’t so important. Use keywords, vendor names, and equipment acronyms. These help your profile match in searches.

What will you do for your career, for yourself, in 2019? Leave a comment.

I’ve written a book to help Telecom Pros have a better LinkedIn Profile. It’s called Create An Awesome LinkedIn Profile. Click the link to download a free chapter.

Create An Awesome LinkedIn Profile

👉Follow me on LinkedIn, Russell Lundberg, for more updates, insights, tips, tricks, and tactics to love a career in Telecoms.

These 3 Insights changed my Telecoms career

Traveling home after the holidays, I thought about what helped my #Telecoms #career. Here’s what I came up with:

✅The best infrastructure is invisible; you only see it when it breaks. Your top priority, a reliable service, earns you no recognition. It’s a stunning paradox. But you’d better find another way to get noticed.

✅Cost Containment is the “other way”. Improving the cost structure is so powerful, that is it a fundamental skill for #TelecomsPros. Success raises your profile significantly, as long as it is widely known.

✅Making your successes known is part of your job. Try a little marketing to spread awareness. I knew I was on the right track with my efforts. But it was only when I began sharing my Cost Containment Dashboard that people noticed. Make people aware of your value.

Here are some other truisms: Share your Work freely. Teach everything you know. Document like you’re leaving. Always be learning. Courtesy costs nothing. Get 1% better every day.

What are your sharpest career insights? Leave me a comment.

Follow me on LinkedIn, Russell Lundberg, for more updates, insights, tips, tricks, and tactics to love a career in Telecoms.

These are the things I can do with your help.

I’ve been reviewing my 2018 accomplishments to help me craft my 2019 #GNO.

Here is a preliminary list for 2019:

➜Write 500 words every day
➜Spend 1 hour/day on building my network
➜Try something new every month
➜Send my newsletter every Sunday night
➜Publish a full blog post every Tuesday
➜Engage on LinkedIn every day
➜Shoot one video each week
➜Help at least one person every day on LinkedIn
➜Create and track my personal KPIs
➜Remove at least 1 task from my todo list every day

I also plan to start each day by writing, by hand, each of these goals as a short sentence. I’ve read that doing that can help maintain focus on achieving them.

This list is mostly personal items, combining efforts from both my businesses, Intelefy (wireless consulting) and Bangkok Beach Telecom (career development and training).

Any suggestions for me on this list?

Are you thinking about your own 2019 objectives?

What things will you put on your list?

Leave me a comment with your 2019 GNOs.

Follow me on LinkedIn, Russell Lundberg, for more updates, insights, tips, tricks, and tactics to love a career in Telecoms.

Do this before the New year arrives.

In my last update, we talked about things to do during a #Telecoms #NetworkFreeze. One of those things was to prepare for the new year.

Here are things I’m thinking about as the New Year approaches. No particular order.
✅Prepare the New Year budget.
✅Have you identified recurring activities which can be automated?
✅Have you agreed on Goals and Objectives, #GNOs, for the people in your team individually, and for the team as a whole?
✅Do you have a plan in place to achieve each KPI your team will be measured by?
✅Can you speed Cost Containment projects, to realize the savings sooner?
Do you have a formal way, like a Dashboard, to track these KPIs?
✅Have you pre-populated your calendar with any special events, such as sports, conferences, political meetings, religious festivals

What’s the number 1 thing you’re thinking about preparing for the new year? Leave me a comment.

In my next message, I’ll talk about my #resolutions for 2019.

Follow me on LinkedIn, Russell Lundberg, for more updates, insights, tips, tricks, and tactics to love a career in Telecoms.

What do you do to stay warm in a freeze?

Yesterday we talked about the Network Freeze. Here’s a link to that discussion: https://lnkd.in/gU8kQQN

During a network Freeze, many of your coworkers are OOTO. The pace in the office might be a little slower. Fewer meetings, phone calls, emails; fewer interruptions.

There might be time to work on back-burner projects, or maybe not-yet-approved projects.

I like to work on automation, such as:

✅AWK one-liners, shell command pipelines, simple scripts.
✅Dashboards, license trackers, forecasting and modeling tools, what-if analyses.
✅If there’s a script I’ve been designing, this can be a good time to make progress on that.

Automation is always a win because it pays back a lot more than time savings.

This is also a good time to coach my team on non-technical tasks I routinely do. It helps them to develop their skills and lets me see who is farthest along.

Prepping to begin new year projects and budgets.

New year prep is a big enough topic that we’ll discuss it more tomorrow.

What things are you working on during this network freeze?

Follow me on LinkedIn, Russell Lundberg, for more updates, insights, tips, tricks, and tactics to love a career in Telecoms.

Does your network freeze over the holidays?

Many networks do. It’s common in Telecoms to freeze network changes during holidays.

During a Network Freeze, few maintenance activities are scheduled.

A freeze is smart when so many people are out of the office OOTO. Not only your own support staff but vendors and service providers, too.

Any outage caused by a planned maintenance activity is bad. But an outage worsened by a lack of support staff can really hurt your career. So don’t do that.

The freeze is announced by the Network Head weeks in advance and again when the freeze starts. Other departments know their pet projects won’t make progress in the network during the freeze.

A freeze covers major holidays: Christmas & NewYear, Ramadan; LunarNewYear; GoldenWeek in Japan; Songkran in Thailand; August in Europe. Any time many of the staff are OOTO.

During a network freeze, Technical staff works even harder than normal to avoid outages. Mostly by not messing with the kit.

What holidays cause your network to freeze? Leave me a comment with your freeze periods.

With so many people OOTO, the pace can seem a little slower. Tomorrow I’ll talk about how to keep warm during a freeze.

Follow me on LinkedIn, Russell Lundberg, for more updates, insights, tips, tricks, and tactics to love a career in Telecoms.