When will JAS Mobile Launch 4G Service?

Having won a 900 MHz license Jasmine Mobile (JAS) must now build a mobile network and launch their service. Everyone is asking “When will JAS launch 4G service?”

Of course, JAS wants to launch as quickly as possible. The Finance department is especially keen to begin collecting revenue so that loans can be serviced.  With a THB70 Billion license fee, interest alone is likely around 6 Million/day.  JAS aspires to attract 2 Million subscribers in the 1st year of service. Assuming ARPU of 200 and Churn of 10%, that represents revenue of around 11 Million/day. Put those 2 together and every day Launch is delayed or accelerated costs or benefits JAS 17 Million!  17 Million here and there and pretty soon you’re talking real money.  So there will be tremendous pressure to get the network into service as quickly as possible. Continue reading “When will JAS Mobile Launch 4G Service?”