Do you drive traffic to your landing page?

Last week I posted several updates to help you upgrade your LinkedIn profile.

If you took action, visitors to your profile understand you much better and your passion to help.

Your profile is your landing page.

What should you do with it? Drive traffic to it. Get as many people as possible to view your profile. How?

Create content.

Creating content gets people to ask “who is the writer?” They’ll view your profile to find out.

Many ways to create content:
✅Like updates and articles in your Feed
✅Comment on those
✅Share on LinkedIn articles you read on other platforms
✅Ask question in comments
✅Comment, ask, and answer questions in LinkedIn Groups
✅Write your own articles on LinkedIn
✅Write articles on other platforms and share them on LinkedIn

Having a great profile is important. But your awesome profile counts for nothing if no one sees it.

It’s up to you to get people to view your profile.

You could wait until you need a job, then send a bunch of job applications. But there’s an old saying:

dig the well before the drought sets in.

Don’t wait until you need a job to “dig your well”.

👉Follow me on LinkedIn, Russell Lundberg, for more updates, insights, tips, tricks, and tactics to love a career in Telecoms.

Take action.

I’ve written a book to help Telecom Pros have a better LinkedIn Profile. It’s called Create An Awesome LinkedIn Profile.

Click to download a free chapter of my book.

Attending PTC19 on Oahu, I met with Terry Daniels of Range Global Services, LLC

Terry shared his view of the market for #satellite services and his advice for advancing one’s #career.

👉 I’d love to read your comments. Please share with your colleagues. Follow me for more updates, insights, tips, tricks, and tactics to love a career in #Telecoms

👉Follow me on LinkedIn, Russell Lundberg, for more updates, insights, tips, tricks, and tactics to love a career in Telecoms.

Where are you from?

My friend Tiffany Parra recently posted an update in which she said she disliked being asked “where are you from?” because people would often assume a load of rubbish about her based solely on her answer.

Check out her post, it and the comments are pretty insightful. https://lnkd.in/fEn3USm In fact, follow Tiffany. She’s very switched on.

I dread this question, too. But for another reason altogether.

My problem is not knowing what answer to give. You see, I spent my 1st 20 years in Manhattan, Kansas. Then 10 years in Southern California, 6 years in Europe, 8 in Asia, then 10 in Hawaii. The last few years I’ve been in Thailand.

So without knowing what the questioner really wants, it’s tough to answer.

There’s a management technique for communicating more clearly. Before answering a question, ask how the answer will be used. Say something like “what will you do with the answer I give you?” It helps inform the answer.

When you ask me where I’m from, will you make assumptions about me based on the answer?

Tiffany is right, don’t do that.

👉Follow me on LinkedIn, Russell Lundberg, for more updates, insights, tips, tricks, and tactics to love a career in Telecoms.

At #PTC in Honolulu I met with Todd Daubert of Dentons

Dentons provides legal services to the #Telecoms industry.

For Telecom Pros who think technology rules the business, it’s important to remember that there are many significant players in the Telecoms ecosystem.

Technology may dictate the cut and thrust of day-to-day Telecoms competition. But Legal and Regulatory issues turn the battleship.

👉Follow me on LinkedIn, Russell Lundberg, for more updates, insights, tips, tricks, and tactics to love a career in Telecoms.

I attended Pacific Telecommunications Conference (PTC) in Honolulu

I had the idea to take short videos of other Telecoms Pros to get their views on the work they were doing.

I also asked them if they had any advice to give to their younger selves; something they’ve learned which they wish they had learned much earlier.

I was quite surprised how reluctant most people were to go on-camera.

Here were some of the Reasons:
✅They said they didn’t want to
✅They wouldn’t be comfortable on-camera
✅They worried they weren’t authorized to speak on behalf of their employer.
✅Had nothing to say

There is one way sure way to improve each of these weaknesses: Practice.

If you wait to start until you are ready, you’ll never start.

I know I have a lot to learn about interviewing people. But I’m convinced I’ll improve faster by doing more interviews.

That’s how it works.

👉 Follow me on LinkedIn, Russell Lundberg, for more updates, insights, tips, tricks, and tactics to love a career in Telecoms.